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USA Today

US Today

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Overview of US Today newspapers

USA Today, founded by Al Neuharth on September 15, 1982, is an American daily middle-market newspaper and news broadcasting company [1]. It was the first successful national daily general-interest newspaper launched during a time when most newspapers were experiencing sharp circulation declines [2]. Today, of the top four U.S. newspapers, three have been around for more than 100 years: New York Times (1851), Washington Post (1877), and Wall Street Journal (1889) [3]. USA Today, on the other hand, has been in circulation for just over 40 years. Despite its relatively short history, USA Today has become one of the top daily newspapers in the United States [4].

USA Today has a circulation of over 2.6 million readers per day and a readership of more than 3 million [5][1]. According to a 2021 report, USA Today is the second-highest circulating daily newspaper in the United States, following The Wall Street Journal [6]. The Sunday issue of USA Today had a circulation of just under 534.6 thousand copies in 2021, down from over 800 thousand in the early 2010s [7]. USA Today's mission is to serve as a forum for better understanding and unity to help make the USA truly one nation [5].

USA Today has a strong digital presence, with over 9.6 million paying subscribers across print and digital formats [8]. The newspaper offers an online subscription service that allows readers to access the digital replica of USA Today and more than 200 local newspapers [9]. As of 2022, USA Today has an average print circulation of 159,233 and a digital-only subscriber base of 504,000 [1]. In comparison, The Boston Globe has reached 240,000 digital subscriptions [10]. The news outlets included in this analysis are those whose audiences have been measured by Pew Research Center in recent years [11].

Content and sections covered by US Today newspapers

US Today newspapers cover a wide range of content and sections, making it a popular choice for readers looking for up-to-date news and information. The newspaper delivers current national and local news, sports, entertainment, finance, technology, and more through award-winning journalism, photos, and videos [12]. The news and current events section covers breaking news, photos, and videos from around the United States, including coverage on education, healthcare, immigration, politics, race, and more [13]. Additionally, readers can stay informed on the latest news and opinions from The Washington Post, as well as view top stories, photos, and videos from around the nation [14][15][16].

US Today newspapers also provide extensive coverage on business and finance, including breaking financial news on the US and world economy, personal finance, stock markets, and real estate [17]. Readers can follow breaking business news and headlines on the world's most important companies from The Wall Street Journal, as well as access online coverage of breaking news and current headlines from the US and around the world [18][19]. Furthermore, readers can stay up-to-date on the latest investing news and finance headlines straight from Wall Street [20].

In addition to news and business coverage, US Today newspapers also offer a comprehensive sports and entertainment section. The newspaper provides the latest sports news, scores, schedules, stats, odds, and more for the NFL, MLB, NBA, NHL, college sports, and more [21][22][23]. The sports section also covers breaking news, features, and analysis on various sports, including football, tennis, motorsport, golf, rugby, sailing, and more [24]. The entertainment section includes coverage on movies, TV shows, music, and celebrity news, providing readers with a well-rounded source of information on the latest happenings in the entertainment industry.

Comparison of US Today newspapers with other major newspapers in the US

When compared to other major newspapers in the US, USA Today has a different target audience and demographic. According to a 2012 study, regular readers of newspapers and magazines tend to have higher levels of education and income than the general population [25]. However, USA Today's readership demographics are more reflective of the general population than other newspapers, with a median age of 45 and a diverse readership in terms of income and education levels [26][27]. This suggests that USA Today may be more accessible to a wider range of readers than some of its counterparts.

Another notable difference between USA Today and other major US newspapers is their coverage of local versus national news. Local newspapers tend to focus more on local news and events, while national newspapers prioritize national and international news [28]. However, a 2019 survey found that Americans place a high value on local news and believe that local news media are better at covering issues that affect their daily lives [29]. This may give local newspapers an advantage over national newspapers in terms of readership and engagement.

Editorial and political stances also differ between USA Today and other major newspapers. USA Today has been described as having a moderately liberal bias [30], while other newspapers may lean more conservative or liberal. Additionally, USA Today has a mission to provide "news and information that's presented in an unbiased and balanced way" [31], but some readers may perceive a bias in their reporting. Ultimately, readers may choose a newspaper based on their own political beliefs and preferences for news coverage.

References

1. USA Today. (n.d.) Retrieved June 26, 2023, from en.wikipedia.org/wiki/USA_Today
2.
USA Today. (n.d.) Retrieved June 26, 2023, from www.encyclopedia.com
3.
USA Today at 40 | Unfolding History. (n.d.) Retrieved June 26, 2023, from blogs.loc.gov/manuscripts/2022/09/usa-today-at-40/
4.
USA Today | American newspaper. (n.d.) Retrieved June 26, 2023, from www.britannica.com/topic/USA-Today
5.
About | USAToday. (n.d.) Retrieved June 26, 2023, from static.usatoday.com/about/
6.
Top 10 U.S. Newspapers by Circulation. (n.d.) Retrieved June 26, 2023, from www.agilitypr.com
7.
USA Today: circulation 2017-2021. (n.d.) Retrieved June 26, 2023, from www.statista.com/statistics/348399/usa-today-circulation/
8.
List of the 16 Largest US Newspapers. (n.d.) Retrieved June 26, 2023, from www.meltwater.com/en/blog/largest-us-newspapers
9.
You can now read 200-plus e-edition newspapers .... (n.d.) Retrieved June 26, 2023, from www.usatoday.com
10.
Subscriptions Still on the Rise at Most Newspapers in the .... (n.d.) Retrieved June 26, 2023, from localnewsinitiative.northwestern.edu
11.
Digital News Fact Sheet. (n.d.) Retrieved June 26, 2023, from www.pewresearch.org/journalism/fact-sheet/digital-news/
12.
USA TODAY - Breaking News and Latest News Today. (n.d.) Retrieved June 26, 2023, from www.usatoday.com/
13.
U.S. News. (n.d.) Retrieved June 26, 2023, from www.nytimes.com/section/us
14.
The Washington Post - Breaking news and latest headlines .... (n.d.) Retrieved June 26, 2023, from www.washingtonpost.com/
15.
US. (n.d.) Retrieved June 26, 2023, from www.cnn.com/us
16.
U.S. News - Breaking National and World News. (n.d.) Retrieved June 26, 2023, from www.usnews.com/news
17.
The Latest Money, Business & Finance News. (n.d.) Retrieved June 26, 2023, from www.usatoday.com/money/
18.
Business & Finance News. (n.d.) Retrieved June 26, 2023, from www.wsj.com/news/business
19.
The Wall Street Journal & Breaking News, Business, Financial .... (n.d.) Retrieved June 26, 2023, from www.wsj.com/
20.
Finance News. (n.d.) Retrieved June 26, 2023, from www.cnbc.com/finance/
21.
Sports News, Scores, Predictions and Analysis. (n.d.) Retrieved June 26, 2023, from www.usatoday.com/sports/
22.
Sports News. (n.d.) Retrieved June 26, 2023, from www.usnews.com/news/sports
23.
Sports - The New York Times. (n.d.) Retrieved June 26, 2023, from www.nytimes.com/section/sports
24.
Latest sports news, videos, interviews and comment. (n.d.) Retrieved June 26, 2023, from www.cnn.com/sport
25.
Section 4: Demographics and Political Views of News .... (n.d.) Retrieved June 26, 2023, from www.pewresearch.org
26.
USA TODAY Reader Demographics. (n.d.) Retrieved June 26, 2023, from www.russelljohns.com/pubs/usa-today/usa-today-demographics/
27.
Median Age of Newspaper Readers are Well-Distributed. (n.d.) Retrieved June 26, 2023, from www.newsmediaalliance.org/age-newspaper-readers-platforms/
28.
Local versus National Papers. (n.d.) Retrieved June 26, 2023, from www.pewresearch.org
29.
Local news is more trusted than national news but that .... (n.d.) Retrieved June 26, 2023, from knightfoundation.org
30.
USA TODAY Media Bias. (n.d.) Retrieved June 26, 2023, from www.allsides.com/news-source/usa-today-media-bias
31.
USA Today. (n.d.) Retrieved June 26, 2023, from ballotpedia.org/USA_Today

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